What the situation was, what I actually did, and what came out of it.
The two companies I closed and the equity I walked away from are in here too. Those taught me more than the wins did, and they're the reason I can tell a room what doesn't work.
Community expert, then live instructor · flagship $8K AI program · 1,000+ students
Teaching at scale
9.1/10Speaker rating, 290+ responses
−2 → 61Program NPS
119Post-class ratings of 9 or 10
Read the storyClose the story+
The situation
AI Mastery is Mindvalley's flagship AI program. Hundreds of students, hundreds of
questions a week, and a program NPS sitting at −2. Most of those
questions had the same thing underneath them: people felt behind and were nervous
about saying it out loud.
What I did
Started as community expert, answering hundreds of student questions every week.
That volume forced me to learn faster than any course would have. Then I got picked
to teach live, and picked again. I rebuilt the hard parts as schematics: how RAG and
vector stores hold memory, how Claude splits into chat, cowork and code, what Git
and GitHub actually do. Breakout rooms every session, so nobody sat alone with a
broken setup.
What came out of it
9.1/10 across 290+ post-session responses, 119 of them rated 9 or
10. Program NPS moved from −2 to 61. Nominated top speaker. One
student wrote that it was the clearest description of RAG and vector memory she'd
seen after several theory courses.
02
FEUP, training the engineering faculty
Generative AI workshops · Faculty of Engineering, University of Porto · via SuperOperator.ai
Faculty training
FacultyTrained at one of Portugal's top engineering schools
Prompting → agentsScope of the curriculum
Read the storyClose the story+
The situation
FEUP is one of Portugal's top engineering schools. Their faculty teach engineers for
a living, and they wanted their own people fluent in generative AI before it turned
up in every classroom and lab (which it did).
What I did
Built hands-on training for people who already think rigorously: prompting, then
working with models on their own material, then agents. Everything ran live in the
session on real work, so the tools got tested against the exact objections
engineers raise.
What came out of it
An engineering school picked an outside trainer to teach its own engineers, which is
the harder sell of the two. It also opened the door to the AI education work I'm
doing now with universities and education hubs.
03
Canonical, product for Kubeflow and MLOps
Product Manager, AI/ML and MLOps · London, 2020 to 2021 · reporting to Mark Shuttleworth
Product & open source
#1Kubeflow docs contributor outside Google
1,000People in the live Kubeflow session
Dell · Lenovo · NVIDIAPartners I ran webinars with
Read the storyClose the story+
The situation
Canonical publishes Ubuntu. They hired me to run product for their AI/ML and MLOps
line, which in practice meant Kubeflow: the open-source project Google's Vertex AI
is built on. Two constituencies to serve, the Kubeflow community and Canonical's
commercial strategy, and they don't always want the same thing.
What I did
Met Mark Shuttleworth, Ubuntu's founder, daily for a year. He coached me on serving
an open-source community honestly while still serving the company funding the work.
I led product, go-to-market and the OSS contribution side, wrote a large share of
the documentation myself, presented Kubeflow live to 1,000 people,
and ran webinars with Dell, Lenovo and NVIDIA.
What came out of it
I became the #1 contributor to Kubeflow documentation outside Google.
It's also where the current mission came from: if writing docs could reach that many
engineers, teaching could reach a lot more people than that.
04
Anchor Healthcare, generative AI advisory
AI advisor · healthcare · ongoing
Advisory
2MPatient touchpoints, the goal we're working toward
OngoingStrategy, tooling and adoption
Read the storyClose the story+
The situation
Healthcare has the tightest constraints and the most to gain. Anchor wanted
generative AI inside workflows that touch actual patients, working toward
2 million patient touchpoints.
What I did
I advise on strategy, tooling and adoption: which workflows are worth automating
first, which ones to leave alone, and how to get clinical and admin staff to
actually use what gets built. Adoption is usually the hard part, not the model.
What came out of it
Still in progress, so I'll be precise: 2 million touchpoints is the target we're
building toward, not a result I get to claim yet.
05
SuperOperator.ai, putting AI into companies
Co-founder, with Andre Albuquerque (ex-Google, VP Product at Kitch and Glovo) · 2025 to today
B2B consulting
5Client organizations to date
4Sectors: education, food, industry, banking
Read the storyClose the story+
The situation
After every talk, someone asked the same question: fine, but how do we put this
into our workflows on Monday? A keynote can't answer that properly. So Andre and I
built the arm that can.
What I did
Co-founded the consulting side, which goes into companies and implements AI where
the work actually happens. Clients so far: FEUP, Lusiaves, SuperModular,
Strato Automation and BIG Bank. Higher education, food production,
industrial automation and banking.
What came out of it
5 organizations across 4 sectors, and a steady feed of real implementation problems
that goes straight back into what I teach on stage. It's the reason my examples are
current instead of recycled from a conference talk I saw.
06
Ainauts Space and the Ainaut Program
Founder · private community + 6-week cohort program · first cohort 2026
Community & cohort
13Students in cohort 1
~€9KSales from 4 weeks of promotion
6 weeksProgram length, hands-on throughout
Read the storyClose the story+
The situation
People finish an AI course excited, go home, and hit the first error message alone.
Two weeks later the habit is gone. I wanted the group itself to be the product.
What I did
Launched Ainauts Space as a private community, then designed the
Ainaut Program around it: 6 weeks, hands-on, cohort-based, built so people ship
something real and have witnesses when they do. Ran 4 weeks of promotion before
cohort 1 opened.
What came out of it
13 students and roughly €9,000 in sales off 4 weeks of promotion.
Cohort 1 stayed deliberately small, small enough that I could teach every person in
it properly and watch what broke.
07
Lisbon AI Summit, “Thrive in Change”
Keynote · Lisbon AI Summit 2026 · 300+ in the room
Keynote
300+People in the room
20–45 minKeynote format · English / Português
Read the storyClose the story+
The situation
An AI summit audience has already heard every version of “AI will change
everything.” I had the stage, 300+ people in the room, and wanted them
leaving with something they could do on Monday.
What I did
Built the talk around rugged flexibility: a stable identity paired
with the ability to adapt fast. Half field report from someone who's been in AI
since the EPFL robotics labs in 2016, half practical map. I've since opened the
European Innovation Academy accelerator with a version of it.
What came out of it
Nuno Couto messaged me afterwards to say it was the best talk of the summit that
day, “com a dose certa de insights práticos” (with the right dose of
practical insights). It's now my signature keynote, in English or Portuguese.
Track 02
Building companies.
The wins. The closures. The lessons that stuck.
08
Radiobooks, AI audiobooks for small markets
Founder · 2021 to 2023 · AI text-to-speech · closed
Venture · closed
€300 → €10Cost per finished audiobook hour
6,000QR stickers, one motorbike, a few thousand sign-ups
€100K → 0In about 2 years. Then I closed it.
Read the storyClose the story+
The situation
In 2020 Portugal had fewer than 30 audiobooks. For the entire
country. Studio production ran about €300 per finished hour, so the catalogue math
never worked for a small language market.
What I did
Built an AI text-to-speech pipeline on Azure TTS and SSML and got production down
to roughly €10 per hour. Sold proof-of-concepts to LeYa, Porto
Editora, Clube de Autores and Bookwire (a European distributor with 700,000 books).
Built an Audible-style B2C app for Portugal. Then rode my motorbike around
Portuguese cities putting up 6,000 QR-coded stickers, which brought in a few
thousand sign-ups.
What came out of it
ElevenLabs cracked end-to-end neural TTS and beat my whole stack. The POCs never
converted. Five months of due diligence ended with the fund pulling out at the last
minute. I went from €100,000 in the bank to zero in about two
years and closed the company. I did publish one of the first AI-generated
audiobooks on Audible afterwards, at the ai.pt venture studio, and it passed their
humanity test. The lesson I still use: being right about the market doesn't save
you if you bet on the wrong layer of the stack.
14 weeksFounder Institute Silicon Valley, pitching weekly
Too earlyThe 2018 models couldn't do it yet
Read the storyClose the story+
The situation
Software work has no standard price. The same project quotes wildly differently
depending on who you ask, and buyers have no way to judge quality up front. I
wanted AI to read a codebase and put a defensible price and quality bar on the work.
What I did
Moved to Palo Alto and went through Founder Institute Silicon Valley: 14 weeks,
pitching every single week (also how I learned exactly what burnout feels like).
Interviewed more than 200 prospects, developers and CXOs across
the US, UK and Switzerland.
What came out of it
Too early, plainly. In 2018 the models couldn't price a developer off their
codebase, and no amount of customer development fixes a capability that doesn't
exist yet. I closed it and came back to Portugal, where Founder Institute invited me
to co-direct the Portugal cohort. I spent that year coaching founders twice my age.
10
Leadzai, finding the break in the funnel
Head of Growth · 2019 · generative AI for ads, €7M+ raised
Growth · walked away
€7M+Raised by the company at the time
Front endWhere the funnel was actually breaking
Read the storyClose the story+
The situation
Leadzai had raised over €7 million for generative AI in
advertising, and had a conversion problem nobody had managed to locate.
What I did
Mapped the funnel end to end and found the break: the front end was losing people
before they ever reached the product. Redesigned it.
What came out of it
The funnel work stood. My equity didn't, because it was promised out loud and never
written down. So I walked. Cheapest expensive lesson I've had: if it isn't in the
contract, it doesn't exist.
Let's make it happen
Want the next one to be yours?
Keynotes, team workshops, AI advisory, curriculum design, or one-to-one mentoring. Tell me about your event or organization and let's find the right fit.